The work, the work, the work

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The Conscious Crossing

Pedestrians often become complacent at railway level crossings, especially where expensive warning signals can’t be installed.

So for Rail Safety Week, TrackSAFE NZ, KiwiRail and Clemenger BBDO Wellington have trialled a cost-effective way to make zoned-out minds alert, every time they cross.

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Clever You

The cheeky new spot is first under a new creative platform ‘Clever You’. This platform will celebrate Fly Buys members for being clever enough to make the most of the loyalty programme’s game-changing new features.

The video is running on TV, online TV, Facebook, YouTube and is supported by online and outdoor.

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Ever felt uncomfortable when the person driving you can’t stop using their mobile? Clemenger BBDO Wellington and client NZTA have launched a new piece of online video, entitled Hello, designed to bring this discomfort to life in a new, tongue-in-cheek, but decidedly non-judgemental way.

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