When you speed, you put that speed on the people around you. You may be a competent driver. You may be going just a few ks over. But if something goes wrong, your speed is on them. They can’t control it. The only person who can, is you.
Two older guys, Kev and Barry, take it upon themselves to have a word with a young guy they recognise, who is about to get behind the wheel after having had a few too many.
Stoners don’t want to hear marijuana slows reactions and makes driving dangerous. The NZTA needed an authentic, targeted way to deliver the message.