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Stoners don’t want to hear marijuana slows reactions and makes driving dangerous. The NZTA needed an authentic, targeted way to deliver the message.

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The Axis Awards, 2015

For the second year running Clemenger BBDO has developed the Axis awards campaign, and this year the trophy at the very heart of it.

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Go colour

The Go Colour campaign was developed around the insight that colour selection is the part of the painting process that consumers feel least confident about.

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