When you speed, you put that speed on the people around you. You may be a competent driver. You may be going just a few ks over. But if something goes wrong, your speed is on them. They can’t control it. The only person who can, is you.
We asked farmers to take a second look at everyday situations. Mundane imagery is made ominous with a moody photographic treatment and leading headlines that ask farmers, ‘Is today the day?’
Stoners don’t want to hear marijuana slows reactions and makes driving dangerous. The NZTA needed an authentic, targeted way to deliver the message.