The work, the work, the work

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Numbers

When you speed, you put that speed on the people around you. You may be a competent driver. You may be going just a few ks over. But if something goes wrong, your speed is on them. They can’t control it. The only person who can, is you.

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Local legends

Two older guys, Kev and Barry, take it upon themselves to have a word with a young guy they recognise, who is about to get behind the wheel after having had a few too many.

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Tinnyvision

Stoners don’t want to hear marijuana slows reactions and makes driving dangerous. The NZTA needed an authentic, targeted way to deliver the message.

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