Ko Tātou This Is Us
- Ministry for Primary Industries -“Let’s look around at everything we have, and appreciate it. We all need to understand how good it is here. And do what we have to in order to look after it.”
It takes all of us to protect what we’ve got
‘Ko Tātou This Is Us’ brought together a diverse range of environmentalists, iwi, and the general public – along with government, farmers and industry stakeholders – behind a single, independent brand, helping New Zealanders to take personal responsibility for protecting Aotearoa’s biodiversity
Ko Tātou This Is Us reflects the common origins of New Zealand’s peoples as being seafarers. Of ‘islands in the ocean, interwoven with the land’. This connection with the sea and land was core to the brand architecture.
The brand platform was introduced through an appeal from kuia, Te Hei Tamaariki.
We worked closely with her whānau to reflect her own experiences of the essential role the land has played in her life.
After a national launch, highly successful pilots in Port of Tauranga have followed, with further programmes of work planned for 2021.
