Doors.

- Waka Kotahi | NZ Transport Agency -
 

Throwing drink drivers into a dark cocktail of good nights gone bad

Every week, there are around 500 drink driving offences across New Zealand. While the message to not drink and drive is widely known, many of these drivers have developed a sense of complacency. They know the drink-driving limits, know the Police are out there, and know that drinking increases their chances of crashing – but they’re still willing to take the chance. They’ve made a habit of risking the unknown.

DOORS confronts these complacent drink drivers with the harsh reality that it could all go wrong in an instant. Showing that bad ends to good nights don’t start the moment drink drivers skid off the road, get busted by the cops, or overshoot that corner. They’re triggered the moment they make the call to open their car door.

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A New Focus

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Possibilities