We design communications and experiences that help organisations and people thrive in a connected world.

NZ Transport Agency.  Dilemmas

Over the last decade, the ‘Legend’ anti-drink-driving campaign has embedded itself in New Zealand’s culture and slowly shifted our attitudes to the point that most Kiwis now agree they wouldn’t drink and drive. Among young men, however, there are gains to be made. There’s a full mate code in place with these guys. Stopping someone from driving drunk is seen as disrespectful to their manhood. This work aims to re-frame what intervention means, from protecting their mate to protecting their unique and irreplaceable mateship.

Human Rights Commission .  Give Nothing to Racism

This campaign, on behalf of the NZ Human Rights Commission, sets out to combat casual racism in NZ. It’s the first time a national conversation about racism has been started with the ambition of preventing it from becoming normalised and turning into overt racism and extremism. It may also be the first time an appeal has asked people not to give, but to give nothing. New Zealander of the year, director Taika Waititi opens the campaign with an appeal to New Zealanders. An overwhelming number of iconic Kiwis—top sports players, business people and entertainers—as well as respected organisations, have all joined the movement so far. The campaign will develop over the coming months and years as we challenge more and more people and organisations to give nothing to racism.

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New Zealand Defence Force.  We Want You

How do you attract Millennial and Gen Z Kiwis, with a strong sense of self-identity, and a passion for life, to a career with NZDF? We Want You is about showing that no matter what you are passionate about, there is a way to give it real, enduring purpose with the NZDF. Not only do you get to protect the people and places that are important to you, but you get to transfer the things you love most into a long lasting and rewarding career. Because the NZDF doesn't want just anyone. We Want You.

KiwiRail and TrackSAFE NZ.  Trackstoppers

KiwiRail and TrackSAFE NZ collaborated with local favourites Drax Project to remind people of the dangers of wearing headphones around railway level crossings. Playing live at a level rail crossing, the band performed a gig with a difference – surprising pedestrians with an unexpected demonstration of safe crossing behaviour. The band then launched the video over their social channels. The activation launched as part of Rail Safety Week, which was particularly targeted towards young music lovers.

Oranga Tamariki.  Brand & Website

Oranga Tamariki asked for a symbol, brand identity and website that would resonate deeply with young people. So we turned to the people who know best: the children themselves. A group of tamariki who've been in care, helped design a bright, energetic brand they could be proud of. Full of mana, the result represents our tamariki in both mind and spirit. A tohu to call their own.

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NZ Transport Agency.  Rat’s Tale

Young provincial kiwi guys push the limits with everything they do, including driving drunk. They don't want the government telling them what to do or making them feel bad for making the wrong call. They also don’t fear death. ‘Rat’s Tale’ makes a drink driving injury a risk not worth taking by celebrating the stuff they say they live for - the times they have out with their mates, rarking it up.

NZ Transport Agency.  Thoughts

Stoned drivers say they compensate by driving more carefully, but research told us they can’t hold focus and their minds wander from the road. Our young male audience wouldn’t believe a government message. So Australasia’s best-known comedians delivered it for us – each voicing their own hilarious wandering thoughts. The result: one film, 20 unique versions.

KiwiRail and TrackSAFE NZ.  The Conscious Crossing

This is an experimental solution designed to battle inattentiveness at railway level crossings. Created for KiwiRail for Rail Safety Week, this cost-effective series of moveable gates is designed to be put in places where expensive warning signals can’t be installed, and forces pedestrians to be conscious of trains every time they cross.

Oranga Tamariki.  Trails of Taonga

Even the smallest act can have a big positive impact on a vulnerable child's life. We interviewed care-experienced kids to find real-life acts of kindness to celebrate. We then created five 'taonga' or precious carvings as a way of honouring those who helped them. These taonga are kept for a while and then passed on to the next person, and the next, leaving trails of wellbeing wherever they go.

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NZ Transport Agency.  In My Shoes

‘In My Shoes’ puts speed enforcement within the bigger picture of preventing harm on our roads. The broadcast AV follows a Police Constable in his duties, giving us a glimpse of just some of the things he’s doing his best to shield us from. In each scene, he removes his police hat and speaks to us directly, from one human to another.

New Zealand Defence Force.  Give Your Passion Purpose

The New Zealand Defence Force (NZDF) wanted to attract a diverse range of young Kiwis who hadn’t considered a career in the Defence Force. To do this, we had to break down the misconception that a career in the Defence Force is all about conformity, weapons, fitness drills – and instead – show people their personalities and interests can flourish. This campaign tells the stories of currently serving NZDF personnel who have converted their everyday passions into exceptional careers, and invites others to do the same. Outdoor, digital and radio ads directed people to our online application hub. Here, each visitor can interact with the ‘passion finder’ – a search tool which narrows down the job listings to trades that give their specific passions purpose.

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Education New Zealand.  Think New

It takes a lot to persuade thousands of students to choose to study in our little island at the bottom of the world. We created a central brand story, focusing on our nation's universally accepted values of innovation, hands-on learning and open interaction – then brought it to life across a myriad of relevant mediums to a multi-cultural, global audience.

NZ Transport Agency.  TinnyVision

50,000 young New Zealanders admit to smoking weed and driving regularly. Tinnyvision broke new ground on Snapchat by shooting in advance and sending our story to each viewer when they followed. The story felt live and authentic, and reached the previously unreachable in a style they could own.

NZ Transport Agency.  Mistakes

Most people think they’re skilled enough to drive a little over the limit. The NZ Transport Agency asked us to reframe the way people thought about their own speed. We did this by showing that other people – real people – make mistakes, and when that happens – as it inevitably does – our speed is the one variable we can control to determine the outcome of the ensuing collision.

Wellington International Ukulele Orchestra.  The Ukes

The Wellington International Ukulele Orchestra was on tour. But ticket sales in small towns were slow. We partnered with local radio stations to give these communities a good reason to buy tickets and prove that a night with The Ukes would be a night of big laughs and big entertainment... on very small guitars.

DPMC.  Flag Project

Altering one of the most iconic aspects of New Zealand life required a sensitive hand. Our strategy was to make people part of the decision-making process. We used social media to encourage active debate and successfully got an entire country talking about what they would 'stand for'.

Eduction New Zealand.  Odds On NZ

We created a digital campaign that enabled potential Chinese students to compare the benefits of studying in New Zealand to other international study destinations.

NZ Transport Agency.  Hello

In a world where people wake up to, and go to sleep with their mobiles in their hands, how do you get them to ignore them while they're driving? Hello used passengers to get the message home – encouraging them to reach out and intercept the driver’s hand as they reached for the phone. A simple, non-verbal request for the driver to put the passenger’s safety first.

NZ Post.  You Can

Today, New Zealanders and New Zealand businesses are busy achieving remarkable things. NZ Post helps in any way they can. From solving complex international logistics problems to finding small start-ups more customers and, of course, sending stuff anywhere in the world. They still do that you know. So, what do you want to do today? Because, whatever it is, with NZ Post, you can.

NZ Transport Agency.  Ghost Chips

When partying down and chilling with your mates, the last thing you want to be is a killjoy. But once you consider the outcome of saying nothing to your drunken buddy who is about to drive, the grim truth unfolds. We paint a charmingly real and funny image for NZTA of what it might be like to say nothing – making speaking up the far better option.

NZ Transport Agency.  Blazed

Three Māori boys find themselves in a situation familiar to most kids growing up in New Zealand – sitting and waiting for their dads to drive them home. The only thing is, their dads have been blazing, and the kids know it. We watch them change from comical to contemplative, as they examine their dads’ behaviour in the way only young boys can.

Wellington Zoo.  Meet the Locals Radio campaign

To launch Wellington Zoo’s new local wildlife walk-through precinct, a radio campaign was created to celebrate that New Zealand’s the only place in the world where you’d want to get up close and personal with its own animals.

Worksafe.  Safer Farms

We were tasked with providing health and safety information for farmers that was practical, engaging, up-to-date and actionable. We turned 12 content heavy best practice print guides into browsable, searchable, HTML and created a personalised dashboard housing a suite of interactive tools which helped farmers with their farm safety planning and management.

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Eastern Bays Road Safety.  Jimi Jackson

To get young hard to reach Kiwis to listen to a message about drink driving, Eastern Bays Road Safety program found someone they already listen to, Facebook star Jimi Jackson. Over two weeks Jimi did what he does best – releasing a series of 15 online skits playing different characters stopping 'would be' drink drivers in their own unique way.

NZ Transport Agency.  Flash Driving Game

Young guys love driving fast, even though they know speed can kill. The problem is, they simply don’t believe it’ll happen to them. We made sure it did. Our online driving game used their Facebook family, friends and special moments to ensure that when they crashed their lives quite literally flashed before their eyes.

Earth Hour.  Ads in the Dark

To raise awareness of Earth Hour 2010 in New Zealand, three of New Zealand's favourite ads switched their lights off for Earth Hour 2010. With the support of DDB New Zealand, we re-released the iconic ads to look as though they were shot by candlelight…in the spirit of Earth Hour.

Dulux.  What’s your Colour of NZ?

‘Colours of New Zealand’ is a range of over 600 colours, each inspired by a cherished New Zealand location. So we asked Kiwis to tell us the colour that was special to them. They answered with personal photos from their favourite location, which we used them to create our entire campaign – including hundreds of TV spots each highlighting a different colour.

Fly Buys.  Parking

We re-programmed city parking meters to accept Fly Buys cards to surprise and delight (and reward) CBD shoppers, with free parking space, reminding them of the rewards the Fly Buys program offers its members in an engaging way.

NZ Transport Agency.  Radio Legends

Family members know they should say something when someone in the family drives drunk but often find it too hard to confront them directly. We offered an easy and unique way in: free airtime on the radio.

KiwiRail.  See More of NZ by Train

Fly, and all you see is clouds. Take the train, and see some of the world’s most beautiful scenery. To show people what they’d see from the train, the 681km journey was recreated as one long continuous photograph. Shots were taken every few seconds on the 12 hour journey, then we combined all 31,509 images into the longest snapshot ever.