‘Less Speed, Less Harm’, for NZ Transport Agency, shows the positive outcome of a competent driver choosing less speed. It marks the start of a new chapter for the speed campaign.
Previously, campaigns have talked about the difference every kilometre added to your speed can make to the impact of a crash, irrespective of the cause. The effectiveness of this has been inarguable. This new chapter builds on the territory, and focuses on the reverse effect: that every kilometre less means less impact, less injury, more life, more families kept together.