When Fly Buys launched in 1996 the idea was simple – shop and fly for free. Twenty years on, the programme has grown significantly with new partners, new ways of earning points and thousands of different rewards to choose from.
But the perception was that Fly Buys was too hard; members didn’t know where to collect points or what kind of rewards they could get.
We took Fly Buys back to basics, reminding people that all they need to get free stuff is to do their everyday stuff!
The TVC campaign, set to an epic gospel soundtrack, shows all the things people can do to get points – and the mind-boggling array of stuff they can get for free.
Fly Buys’ monthly brand tracking saw an increase in two of the campaign’s key measures with more people perceiving Fly Buys to be easy to use, and greater awareness of what rewards they can get.
We asked a lot from this brief, and we are stoked with the result – we love our new brand platform!Adele Fitzpatrick, Head of Marketing - Loyalty NZ