Smiths City e-commerce website


As one New Zealand’s most trusted retailers with 27 successful stores across the country, Smiths City needed to up their game in the digital space in order to take their brand to the next level and to become a truly nation-wide retailer.

Their existing website was not a true reflection of the successful brand that Smiths City is and customers’ expectations were not being met in terms of design, user experience, and importantly the site did not accurately display inventory, product and promotional pricing offers.

With Clemenger BBDO as their core partner managing multiple stakeholders, Smiths City have now launched an innovative and responsive e-Commerce website.

The Clemenger team facilitated the project, overseeing all parties involved; eStar, Datacom and the Smiths City team, as well as designing the look at feel of the site. The project went live on our planned launch date, on time and on budget.

Steve Salmon, General Manager Operations

Customers across the country can now shop anytime and anywhere, enjoy multiple delivery and store pickup options, and pay any way including the popular EasyCard finance card.

The result is that we now have a world-class website that is fully transactional and mobile optimized. It has given us a real edge in our very competitive retail market place.

Steve Salmon, General Manager Operations



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