Pawder Patrol


The Ministry for Primary Industries tasked us with creating a new in-flight video to remind inbound international passengers what they need to declare or dispose of before entering NZ.

Because airlines weren’t legally required to show it, our challenge was to create a video that they actually wanted to play. It also had to attract the dwindling attention spans of passengers at the end of a long-haul flight.

Our solution was to wrap our message into a light-hearted, engaging take on traditional ‘Border Security’ reality shows – helmed by a comical canine biosecurity officer. The talented Flux Animation helped bring this to life, with NZ comedian, Te Radar, providing his vocal talents.

And so far, plenty of airlines have come on board. The video is currently playing on 19 different airlines flying into NZ, and has even been subtitled across eight different languages.