The challenge was to get New Zealanders to register for the ShakeOut earthquake drill.
The international ShakeOut material had to be used unamended, but we knew it wouldn’t be engaging enough for Kiwis.
We teamed up with well-known New Zealanders to drive registrations and deliver the tips in a fun and relevant way.
Sharable videos were created featuring a range of TV personalities, directors and comedians, including the 7 Days and What Now crews, Kasey and Karina Bird, Sir Peter Jackson and Richard Taylor, and Taika Waititi.
Over 1.3 million of us have registered so far, and counting…