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Two older guys, Kev and Barry, take it upon themselves to have a word with a young guy they recognise, who is about to get behind the wheel after having had a few too many. This ad highlights the importance of the wider community ‘speaking up’ and saying something when they see someone they know about to drink and drive.

People see this kind of behaviour all the time. They might well think something should be done about it but they don't feel it's their place to step in. The campaign aims to encourage people to recognise that they can do something in their community; they are that someone who can step in.

Rachel Prince, Principal Advisor – NZ Transport Agency

More NZ Transport Agency work