Jimi’s Legend Series


To get young hard to reach kiwis to listen to a message about drink driving, Eastern Bays Road Safety program found someone they already listen to, Facebook star Jimi Jackson.  To show them that anyone can stop a drink driver Jimi did what he does best: impersonate people. Over two weeks Jimi released a series of 15 online skits playing different characters stopping ‘would be’ drink drivers in their own unique way.