‘Feel More, Ride More’ is a new platform promoting transport by bicycle. The programme aims to encourage people to use their bikes for commuter and utility trips. It targets recreational cyclists, who already understand the joy and the benefits they get from riding, and asks them to translate this feeling across to A to B trips.
Research indicates people find excuses not to cycle. But when we spoke those that did, one thing they all had in common was that it made them feel good. Whether that was exhilarated, powerful, peaceful – they all felt more. The ‘Feel More, Ride More’ campaign will extend for the next few years, and begins with a launch film complemented by colourful street posters and murals.